Planit Scotland

Get Maximum Online Performance with Google’s Performance Max Toolkit

Not everyone can be an online whizz like our Google and SEO lead, Richard. He enables our clients to reach their digital objectives by keeping on top of all the latest trends.

When it comes to online advertising, he and his team analyse the best ways to get your business noticed, and optimise your digital portfolio to ensure your company is always hitting the right mark. To help you achieve this goal, we want to share one of the key tools that Planit Scotland will use to enhance your online advertising – Google’s new Performance Max ad campaigns. 

For those of us who aren’t as Google savvy as Richard, we’ve created a simple guide to explain the magic of Performance Max and how it can help your business shine brighter to your customers!

What is Performance Max?

Breaking it down to its simplest form, Performance Max ads allow you to promote your company’s products or services across the Google network through a single, easy-to-manage campaign. 

With us so far?

Performance Max ads allow us to add all your copy, photos and graphics to one central campaign – which can be shown across the display, search and discover networks, as well as Gmail, YouTube and Maps. With the help of automations and smart bidding, Performance Max can do exactly as it’s name suggests – maximise your advertising performance and return on ad spend.

In order to get the most out of your online ads, our copywriting team can craft the perfect text to stop potential customers in their tracks, while our design ninjas can whip up eye-popping visuals that are guaranteed to get you noticed.

How will my Google Ads campaign benefit from using Performance Max?

The greatest benefit of Performance Max is that it offers a goal-focused approach. Performance Max has targeting settings based on the conversion goals that you select in the campaign setup, ensuring your marketing objectives are always the number one priority. The campaign objectives available on Performance Max include: 

  • Sales
  • Leads
  • Website traffic 
  • Product & brand consideration
  • Brand awareness and reach
  • App promotion
  • Local store visits & promotions

By utilising machine learning technology, Performance Max uses historical data on customer search behaviours to predict the likelihood of future conversions, increasing your campaign bids when a conversion is more likely to appear.

Finally, with the use of all Google networks under one campaign, your advert will be able to reach a wider audience, gaining greater visibility, and creating more data that can be used to amend and enhance future campaigns.

How does Planit Scotland support clients using Performance Max?

If this still sounds a little bit confusing, then don’t worry, because at Planit Scotland we know exactly what we’re doing.

We’ll work with you to design a marketing strategy that fits your business and its goals, using this plan to create a budget, geo-targets, and creative assets (copy, images and videos) that will enhance your campaign and build trends that can inform your broader business strategy and future campaigns.

Contact us for more information about Performance Max and other services available at Planit Scotland!

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