Planit Scotland

Online Advertising

Soon the entire world (wide web) will know your name – or at least a pretty impressive chunk of it will!

Taking your online presence to the next level

Social Media Ads

Targeting users

With billions of active users around the globe, your business has the potential to connect with a wide range of customers from anywhere in the world.

Social media platforms allow you to create highly targeted advertising campaigns based on user demographics, interests, behaviour patterns and more. This ensures your ads are placed in front of people who are more likely to interact and engage with your products or services.

Social Media Ads

Data-driven

Social media advertising provides real-time insights into the performance of your campaigns. You can track metrics such as clicks, impressions, conversions and engagement, allowing you to optimise your campaign strategy for better results.

And with full control over your campaigns, including budgets, schedules and creative content, it’s incredibly easy for us to adapt your strategy and ensure it gets the results you want.

Social Media Ads

Increasing visibility

Social media is a great tool for increasing brand visibility, and with a strong strategic advertising campaign, it’s a great opportunity to add another string to your bow.

With a greater presence on social media, your brand will become more familiar to potential customers, ensuring they remember you in the future.

Online Ads

Youtube

YouTube Ads use Google’s magnificent data to match your messaging to the right people at the right time. With an engaging YouTube campaign, designed by the very best team, you can expect more clicks to your website, higher sales on products and services, and much more. 

And if you don’t believe us, then consider this scenario: you’ve decided that you’re going to find the Loch Ness Monster and you want to enlist the help of a boat touring company to take you out on the loch to search from the water.

You’ve found a website you like the look of, but you’re that excited about your Nessie hunt that you decide to visit YouTube to watch others take on this great feat. Then as if by magic, an ad appears – it’s the website you’ve just been on, with a video of its boat out on the loch. Obviously, it’s a sign you need to book that boat…

Get the idea?

Online Ads

Search

An impressive 93% of all online interactions start with a search engine like Google, Bing or Yahoo – which is pretty intimidating even before mentioning that 75% of these search engine users refuse to go beyond the first page of results.

This is where search ads come in handy.

Search ads are designed to capture the attention of your ideal customer by focusing on what it is that they want or need from their search. Using data, analytics and AI, search engines will then place your ad not only on the first page of results, but at the top of that page – right where your customer can see it!

Online Ads

Display

Display ads are designed to capture the attention of your perfect customer by focusing on what it is that they might want or need, based on previous browsing history and demographic data. 

The only difference is, display ads have a little more style! Using visual assets such as videos and imagery, display ads are a great way to re-market your brand to those who already know your name and have previously shown interest in your brand. 

Think of it as advertising deja vu! Your customer visits your website and learns about your services, then a few days later, they see an ad for your business appear on a different webpage – the sight of your beautifully designed logo captures their attention and takes them away from what they were initially doing and right back to your webpage. This is the power of the display ad.

Online Ads

Shopping

The reason online shopping has become so popular is because it’s so simple: you don’t have to wait in queues, you don’t have to hunt for the right size or style, and best of all, you don’t get any strange looks for wearing your PJs while you shop!

Shopping ads make the online buying experience easier, appearing right before their eyes when they search for a particular product or item that you happen to sell.

Shopping ads are a great and convenient way to promote your products and attract new customers to your brand.

Featuring product images, titles, prices, ratings and reviews, when a potential customer clicks on your ad, it will either provide further information and links to your website, or take them there directly to complete their purchase.

Easy peasy!

Building connections.

Improving visibility.

Helping you reach your goals.

A recipe for success

We're the Gordon Ramsay of marketing... without all the swearing!

With a dash of design, a spoonful of SEO, a cup full of copywriting and a pinch of PR, all mixed together with some marketing know-how, we can achieve big things for our clients.

When you work with Planit, you get more than just a service.

You get the ultimate hype-man, cheering you on as loud as we can; you get a partner-in-crime, as long as the crime isn’t actually a crime; you get a team that feels like an extension of you and your business – always working towards a common goal.

And when it comes to online advertising, we truly know the score. We’re accredited by and partners with Google and Microsoft – and in 2022 were even named by Microsoft as one of the UK’s top online advertising agencies.

All that means we have the know-how to get your brand in front of the people who need to see it, without breaking the bank.

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