Planit Scotland

You’ve Got Mail! – The Love Story of Email Marketing Campaigns

We’re sorry if you thought this was a sequel to the 1998 hit film starring Tom Hanks and Meg Ryan – but fear not, as you’re certainly in for a love story between your business and email marketing…

Finding the right email marketing strategy for your business

Email marketing is often considered a more traditional marketing strategy, one that is rarely described as flashy or up-market. Nonetheless, like most classic love stories, traditional methods are often the most effective. We guess that’s why 22% of B2C email campaigns are opened within the first hour of being received and why 31% of B2B marketers turn to email newsletters as the best way to nurture leads.

When it comes to enhancing your business, an effective email marketing strategy will build relationships and personal connections that meet the needs and expectations of your audience. It can boost brand awareness, generate leads, market your products and services, and nurture the relationships that your business has already established – for a B2C audience, an average email campaign converts 40% better than a Facebook or Twitter post. 

Plus, for those targeting other businesses, 87% of B2B marketers have said that email newsletters are one of their top free organic distribution channels – making it a rather cheap date! 

Building the perfect email marketing relationship with…

Communication that’s personal 

The main purpose of email marketing is to communicate with your customers, but to do this effectively you must first understand their needs and expectations. This includes personalising language and using the right tone and style to characterise your message and bring your business’ story to life – a skill that our wonderful wordsmiths can certainly help you achieve!

Content that is relevant

Using the skills gained through our Mailchimp accreditation and knowledge of other email marketing platforms, we can help you segment and group your audience into smaller, more targeted clusters using demographic information, purchasing history and campaign activity.

By taking advantage of these segmenting tools, you have the opportunity to significantly increase click through rates and e-commerce orders from your newsletter campaign. In fact, research from 2019 has shown that marketers who use segmented campaigns have witnessed a 760% increase in revenue, compared to those that follow a one-size-fits-all approach.

Plus, with automated marketing technology, you can personalise your customer’s journey further by reaching out to them with messaging that is tailored to their interactions. This might include sending out email reminders when your customers abandon their carts, or to acknowledge customer loyalty. After all, 80% of consumers are more likely to purchase from brands that personalise their experience in this way. 

Preparation & planning

There isn’t a right or wrong answer for how often you send email campaigns to customers, but from experience, too much too soon can be a quick and easy way to lose the attention of your subscribers. In fact, research has suggested that your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week.

However, every business is different and it’s important to find a pattern that works for you and your goals – whether that means twice a month or twice a week. Using analytics from your campaign, including unsubscribe and click-through rates, you have the flexibility to adjust and amend your content and scheduling to find the right fit for all.

And with email marketing generating £42 for every £1 spent on average, it’s certainly worth investing time and patience into finding the right approach.
So let’s work together on getting the very best results for your business. Simply contact us today and we guarantee you’ll fall in love with all that email marketing has to offer.

Related Posts

psychic
SEO meets ESP: Planit enlists psychic marketing specialist
pexels-pixabay-267389-scaled
Is Twitter hanging by a thread?
Planit-Reviews-Blog-Visual
It’s Time to Review Your Reviews

Related Posts

psychic
SEO meets ESP: Planit enlists psychic marketing specialist
pexels-pixabay-267389-scaled
Is Twitter hanging by a thread?
Planit-Reviews-Blog-Visual
It’s Time to Review Your Reviews
Get 5% Off Your First Invoice

Just subscribe to our newsletter to receive your code

*No minimum spend. Offer is only valid for new customers for invoices raised before June 1st 2024. Terms and conditions apply.