Planit Scotland

WHAT IS MICROSOFT ADVERTISING?… #JUSTASKPLANIT

Microsoft Advertising (previously called Bing Ads) is an ad platform similar to Google Ads that enables you to create and display ads on search engines that are part of the Microsoft Search Network.

These include text and shopping ads like below,

Bing Ad Example

 

The Microsoft Search Network includes Bing, Yahoo, AOL and many lesser-known search engines like Duck Duck Go.

9/10 times when I bring Bing up in a conversation with a potential new client, I get the comment “People only use Bing to search for Google” usually followed by “I don’t see the point nobody uses it”.

So, let’s set the record straight 🙂

First of all is Microsofts reach,

  • 22% of all UK online searches are through the Microsoft Search Network.
  • Many PC’s, phones, tablets and other devices in the UK are powered by or come with Bing as the default search engine.
  • Alexa & Cortana are both powered by Bing.

Benefits over Google

  • Bing is a far less competitive space than Google and tends to provide a lower cost per click and a better ROI.
  • Bing is considered to have a higher value audience. Many speculate its due to having an older demographic that has more disposable income and are less tech-savvy.
  • Signing up to Bing you get a voucher that gives you £100 off your spend which lasts for 3 months unlike Google who’s offers are over 30 days.

So, in summary, it is maybe looked on as Google’s little brother but if you want to increase your sales, leads or/and brand presence. There is major value here from a largely untapped market space!

At Planit Scotland, we are Bing Accredited and already work with several clients utilising Microsoft Advertising to grow their businesses.

Let us help you tackle that to-do list, want to know more #JustAskPlanit

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