Planit Scotland

What are Google Ads… #JustAskPlanit

Richard is our Online Ads Manager and as part of his role at Planit Scotland he works with many clients creating Google Ads for their business.   We asked Richard to create a quick blog to talk us through…what is a Google Ad and why are they important?

Whether you want to promote a product, service, event or location Google Ads give you the opportunity to target your ideal customer through many different ways.

Below are 3 of the main types of Google Ad

Search – Your ad can appear on the top or bottom of Google search.
The Screen that pops up when you tell Google what you are looking for.

 

 

Shopping – Your ad can appear on the top, right hand side or the images and shopping tab.
Great way to get your product image in front of the customer as soon as they tell Google what they want.

 

 

Display – Your ad can appear across over 90% of the internet. Including YouTube, Blogs, News Sites, Apps & More.
You know those little boxes of ads that you see on pages that follow you around after you have searched something….Yip that is a display ad.

 

The placement of your ad is based on several factors the main one of these being how much you are willing to bid against your competitors.

With Google Ads you can control your daily budget and decide how much you are willing to spend per click, view or number of times your ad can be shown.

Every time a search is done on Google you are entered into a mini auction which determine what your ad rank will be.  (It’s easy when you know how, but takes time to get it just right).

I believe that every business with an online presence can benefit from Google ads. It has big advantages over other types of advertising as it is all trackable so you can see what you are getting for your money  (Trackable Marketing spend…what a treat). From visits, demographics and most importantly conversions, we create you reports for exactly what you see…no wasted pages of pretty graphics, do you want to know how many clicks, how many sales of a product or how many times the phone number has been clicked from an ad….that is the report we create with the detail that YOU want.

This is just a snapshot of what a Google Ad can do for YOUR business, if you want to know a little more about how we can support you with setting up a campaign or looking at profiling your customer from your analytics, get in touch! If you are new to Google Ads we can even help you claim a Google Coupon that will provide up to £75 credit.*

*Coupon offers can vary correct at time of writing.

Let us help you tackle that to-do list, want to know more #JustAskPlanit

 

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