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Top 10 Things to Look for When Picking a Web Design Company in Inverness

A laptop screen displaying a website with a scenic landscape background. The site's text header reads "Dare to travel differently" with a focus on unique travel experiences in Scotland, crafted by an Inverness-based web design company.

Selecting the right web design team for your next project is like finding the perfect dance partner – they will understand your rhythm, bring out your best moves, and help you shine on any platform.

But what does the right dance web design partner look like?

Here’s our guide to choosing the right team for you and your business.

 

1. What’s in their web design repertoire? 

If they’ve got the moves, they’ll want to show them off! That’s why it’s important to first look at a company’s portfolio or case study page.

A strong portfolio will demonstrate a company’s range of styles, technical capabilities, and expertise. 

Top tip: Look for diversity in their designs and projects to find one that resonates with your vision. 

Why not sneak a peek at our previous design work to get an idea of our style, expertise and success in web design?

 

 

2. It’s all about judges’ scores

If you thought Craig Revel Horwood was a tough judge, then think again.

When it comes to finding the right web design team for your project, the best place to look is  client testimonials and reviews.

Client testimonials and reviews provide insight into the company’s reliability, work ethic, and ability to deliver on promises. And while positive reviews are a good sign, you might also want to pay attention to how the company responds to negative feedback – do they respond as a disco diva or as a class act?

And while you’re here, why not have a look at what our fabulous clients say in our testimonials?

 

 

3. Can they live up to the cha-cha-cha?

Do they have the experience and expertise to back up their routine?

Experience isn’t just a number, it’s proof. Companies with over 5 years of experience are often more reliable and have a deeper understanding of the industry. They’ve weathered changes and trends, proving their adaptability and stability. 

At team Planit, we’ve mastered our routine, creating an expert troupe that can offer a wide range of  experiences and services to help your project reach its full potential.

 

 

A pie chart from a top web design company is divided into two segments: a blue segment at 52% and a red segment at 48%.

4. It’s all about the staging: Custom design vs. templates 

 Did you know that 48% of people cited a website’s design as the number one factor in deciding the credibility of a business?

A template might seem like the best option – it can be cost-effective and much quicker to deploy – but it tends to lack the personal touch and flexibility that sets you and your business apart from others in your industry.

With a custom design, you can ensure your website stands out and truly represents your brand. It also allows you to choose how you build and grow your online presence and the features that can be added to it later down the line. 

For more guidance on why we believe custom is king, check out our custom vs. template designs article. 

 

 

A computer screen displaying SEO with a magnifying glass icon, surrounded by graphs and charts on a futuristic interface background, showcasing the prowess of a top 10 web design company in Inverness.

5. Taking your performance to the world’s stage

Did you know 93% of online experiences start with a search engine? 

Web design isn’t just about looking good, but also about being found – this means incorporating a Search Engine Optimisation (SEO) strategy.

Think of SEO as the choreography that ensures your dance performance gets noticed by the right audience. Without it, even the most stunning website can remain hidden in the vast expanse of the internet.

A good web design company will integrate SEO best practices from the ground up, ensuring your site ranks well on search engines such as Google, Bing, and Yahoo, helping to boost your visibility, drive organic traffic, and build credibility. 

Check out our SEO services to see how we can help your site shine in search results.

 

 

6. A performance for the masses 

Your website should look good everywhere – from mobile to desktop. 

In today’s digital age, users access websites from a multitude of devices, including smartphones, tablets, laptops, and desktops. With mobile traffic accounting for over 50% of global web traffic, having a responsive design is no longer optional but essential.

A responsive design adapts seamlessly to different screen sizes and orientations, ensuring your site provides a great user experience on all devices. This adaptability is crucial for several reasons, including higher engagement, improved SEO – search engines like Google prioritise mobile-friendly websites in their search results – and future-proofing in this digital age.

For more information, check our responsive design guide.

 

 

7. The CMS waltz 

Managing your site should be a breeze, like effortlessly gliding across the dance floor with your partner in hand. 

A good Content Management System (CMS) will allow you to update content with ease and grace. 

So, whether it’s WordPress, Joomla, or Drupal, having a good CMS ensures you can maintain your site without needing any complicated technical skills, keeping your performance smooth and seamless.

Learn more about  WordPress and other CMS platforms with the help of Planit Scotland.

 

 

A group of people in a professional setting sit around a large conference table, engaging in discussion with support-related icons floating above them, typical of a Web Design Company in Inverness.

8. Backstage communication & support 

Great communication is like a well-rehearsed dance routine – essential! And clear, ongoing communication ensures your project stays in sync and aligns with your vision. 

Just as a flawless performance relies on constant coordination, your web design project thrives on regular updates and feedback. And, as an encore, post-launch support ensures any issues and updates are handled smoothly. 

Discover our client support services and how we keep everything in perfect step for you and your business, before, during and after we’ve completed your web design project.

 

 

9. Don’t tiptoe around web design costs: Look for transparency 

No one likes surprises (unless it’s a spontaneous dance move), and companies that offer clear pricing structures are 70% more likely to gain trust from potential clients.

Transparent pricing is essential, so make sure the company you choose provides a clear breakdown of costs and sticks to it. Transparent pricing is essential when selecting a web design company. 

This transparency not only fosters trust between you and the company but also allows you to plan and manage your budget effectively. By knowing exactly what you’re paying for and why, you can make informed decisions and avoid unexpected expenses, ensuring a smoother and more transparent partnership from start to finish.

If you want to know more about the costs of web design, dive into our blog: The real cost of web design in Inverness.

 

 

A hand holding a pen checks items off a list on paper, reminiscent of the precision required in web design. Symbols of check marks in boxes overlay the image, capturing the meticulous attention to detail valued by any leading web design company in Inverness.

10. Dance towards digital success

Extra goodies like digital marketing and content creation can be your show-stopping finale.

Companies that offer comprehensive services can save you time and money, providing a one-stop-shop for all your digital needs. 

From social media management that pirouettes all over your brand’s key messaging to a content strategy that adds some jazz to your storytelling and design, explore our full range of services today.

 

 

What next?

Follow these tips, and we’re certain you’ll find the web design company that’s en pointe for you. 

And if you fancy learning more about web design and all things marketing related visit our blog to twirl through our articles. 

If you’re feeling inspired by this piece, why not contact us at Planit Scotland for a free consultation? Together we can choreograph something spectacular.

 

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