Planit Scotland

The Countdown To Christmas Campaigning Is On

Ho, ho, hold on a minute – did someone say Christmas? 

Don’t worry, you don’t need a new pair of glasses, we really did just mention the dreaded C word. No, not the scary one… Christmas!

And before you know it, it’s going to be here. Therefore we need to ask… Is your business ready for the festive season? It might seem early, but if you leave your marketing until the last minute then you’ll find yourself on the naughty list… with fewer sales than you hoped for!

With Christmas only a few months away and spirits at an all time low due to the current financial crisis, now more than ever, it’s time to spread a little festive cheer and give your customers something to look forward to. 

Plus, with more and more people starting to prepare for the big day now, it couldn’t be a better time to start your festive campaign. 

All I want for Christmas is…

We don’t know yet – but by advertising your products and services we’ll soon have a good idea of what’s making it onto our Christmas wish lists.

With Planit Scotland, promoting your products this Christmas couldn’t be easier. We’ll help you to establish the best strategy for your festive campaign, finding the perfect approach to reach your goals. 

This might include a social media content marketing campaign, giving your products and business the recognition it deserves across a range of social media platforms. With the help of our copywriting and design teams, your followers won’t be able to resist the temptation. Additionally, our PR wizard is a dab hand at drafting up the perfect press release and distributing it across Planit Scotland’s wide network of online, print and broadcast media contacts.

If you have a website that needs a little help to shine this Christmas, then speak with our SEO guru who will help to optimise your web copy with the necessary keywords to attract the right audience to your page and increase its visibility on search rankings. Adding to this, with Google and Microsoft accreditation, we can advertise your business and products to target new demographics and get you seen by new customers. 

We’ll also make sure to keep your Google Business Profile and Bing Places information up-to-date with your festive opening hours and news, to ensure your customers know when they can visit or get in contact with your business over the festive period. In fact,  in a global survey, Google found that 74% of in-store shoppers who had searched online before visiting a store had searched for information that included opening hours and wait times.Oh – and before we forget – we also have a whole lot of experience in event management. In fact, one of our favourite festive events included the planning, organising and promotion of an elf academy!

Step into Christmas

Elton John said it best: “Welcome to my Christmas song, I’d like to thank you for the year, so I’m sending you this Christmas card to say, ‘it’s nice to have you here.’”

And although we don’t recommend you send your customers a pre-written and personalised song – unless that’s your thing – as part of your Christmas strategy, it’s always worthwhile sending a festive thank you message to your customers. 

For many of our clients, this is done through email marketing campaigns – which gives you an environmentally friendly way to say thanks!

With email marketing, your clients are able to subscribe to weekly, bi-weekly or monthly newsletters that share exclusive news and content about your business and its products. And with Mailchimp’s ability to personalise your message, this is a great way to spread some joy this holiday season.

Afterall, 59% of customers say email marketing influences their purchase decisions and 80% of business professionals believe that email marketing increases their customer retention. 

So, if you want to have a very merry Christmas this year, then get in touch with Team Planit elves to find out more about how we can help you this holiday season.

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