Planit Scotland

My Intern Adventures: Discovering Marketing Mastery at Planit Scotland

As a third-year undergraduate student at UHI Inverness, I had the privilege of undertaking a placement with Planit Scotland, eager to delve into the dynamic world of business management and marketing.

Throughout my time at Planit, I had the opportunity to explore various aspects of the industry, gaining valuable insights and acquiring essential skills that I believe will shape my future endeavours.

Let’s delve into five key takeaways from my time with Planit:

Exploring Agency Life

At Planit, I discovered a wide range of services catering to each individual client’s needs. From exploring advertising options to tailoring client solutions, this experience broadened my understanding of how an agency operates and equipped me with diverse strategies for engaging with clients. This exposure has sparked my interest in the diverse landscape of client services and solutions.

Diving into Content Marketing and Website Development

Practical exposure to content marketing and website development was another highlight of my experience. Acquiring hands-on skills which I can build on has boosted my confidence in navigating the ever-evolving digital landscape, as embracing technology has been paramount to completing this placement through using new tools and processes. I’ve definitely come to appreciate the process of crafting effective digital strategies.

Contributing to Process Improvement and Project Management

Additionally, I had the opportunity to contribute to process improvement and project management efforts at Planit. From streamlining recurring tasks to managing project workflows, I learned the significance of efficiency and organisation in a fast-paced work environment. These skills will undoubtedly serve me well in my future, wherever that leads me. Contributing to process improvement initiatives has instilled in me a proactive approach to problem-solving.

SEO: Enhancing Online Visibility

My placement also shed light on the significance of reviews on SEO and a business’s overall image. By taking on a different view of having an online presence, SEO really highlighted to me the importance of maintaining a positive online presence and leveraging reviews to build trust. I’ve gained a deeper understanding of the role SEO plays in driving online visibility and reputation management.

Professional Growth: Embracing Challenges and Opportunities

Reflecting on my journey at Planit Scotland, I’m filled with gratitude for the chance to learn and grow alongside some truly talented individuals. Each day brought new challenges and opportunities, shaping my understanding of business management, marketing, and everything else that came with it. I’m filled with gratitude for the invaluable experiences and mentorship received and excited to apply these lessons learnt and skills acquired in every step going forward.

On one hand, this has been one massive leap into the deep end for me – from the very start all the way to the very end – as it pushed me well out of my comfort zone. However, on the other hand, it has paid off to be an unforgettable experience that has taught me a lot.

This is an experience that I will always remember.

Thank you to Planit Scotland, for everything!

– Chloe Sharkey

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