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You need a content calendar

Given businesses are relying on digital marketing more than ever before, you need to ensure you’ve got content that stands out from the crowd. The online marketing environment is noisy and potential customers are constantly bombarded with messages. You need to make...

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Getting that marketing strategy down on paper

Most businesses we work with know they need to have a plan, but don’t even know where to start with a marketing strategy and action plan. It can be a rather daunting thought, trying to get everything down on paper but don’t over think it. We stress that this shouldn’t...

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Need support but holding off on hiring?

We've recently become members of the Federation of Small Businesses 'driving business ambition' and we regularly receive their First Voice publication. If you haven't read it, it's really worth subscribing as there's some fantastic insight into current market trends...

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We’re always learning!

Our Planit Scotland team place emphasis on continuous development and are always expanding our knowledge!  Both Cecilia Grigor (MD) and Caitlin Brown (Project Support) have received certificates following their participation in recent marketing courses. We're lucky to...

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Planit Scotland head to Scottish Optical Conference

Opticians from all over the UK flocked to Glasgow last week to attend this years Scottish Optical Conference. Caitlin from our team headed down to the central belt in order to fly the Planit Scotland flag at the event. Attended by around 400 delegates and industry...

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Highland Bagpipe Centre – Coming 2019 With Your Help

Set up in 2015, Burgess Bagpipes, is a modern Scottish family business who design and manufacture many types of bagpipes. Burgess, Fiona and Scott Hay, who run the business are the only Highland bagpipe makers in the region and with piping becoming more popular all...

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Black Friday – let’s be having you!

Two of the biggest shopping days for online retailers are quickly approaching: Black Friday and Cyber Monday. Are you getting involved in the frenzy? The deals are obvious and appear endless as most retailers, both online and offline, acknowledge these days in some...

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Have you seen TripAdvisor’s new look?

TripAdvisor have refreshed their website and mobile platforms, have you noticed? They have claimed that they have created the world's first ever 'travel feed'. Their motto is 'Know better. Book better. Go better'. Reviews are still as important as ever  - Good reviews...

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5 social media tips for a food business!

Our team work with social media on a daily basis so have lots of ideas that can help you 'stand out' on Facebook, Twitter and Instagram. It's well-known these days that no other medium matches social's immediacy, affordability or sheer viral power. We started working...

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