Planit Scotland

Thunder in the Glens with Jeep

Less than eight weeks ago we were contacted by Jeep to support them with a promo event at Thunder in the Glens, Aviemore. So here we are! Thunder in the Glens welcomes thousands and is now in it’s 22nd year, taking place 24-27 August 2018. The event is believed to be the largest Harley-Davidson, H.O.G.®️ Chapter rally in the UK and Europe.

Jeep was born in 1941 in the USA and are the official inventor of the 4×4. We were delighted to be approached by the brand as they have really strong heritage and values – Adventure, Freedom, Passion and Authenticity.

At Planit Scotland we specialise in marketing and events, and supporting clients with their ever growing to -do-lists, and for Jeep it was no different. There was a list of tasks they needed to get through and without the local network or established contacts in the Highlands and Islands they came to Planit Scotland for support.

In brief, we sourced four experienced off-road drivers who are all very knowledgable and members of the Highland 4X4 club. This helped to maximise the customer experience and exposure of the Jeep car models on show. In addition to the drivers, Jeep wanted to have the top-notch team on site to host their event. At Planit Scotland, we have a team of marketing staff who are all professional and enthusiastic so just right for the job. Angela, Iona, Hannah and Roz were all briefed in advance and geared up with the Jeep pitch for the promo weekend. It’s been a great success and we’re pleased to help out with the sales, marketing, event management and data capture throughout Thunder in the Glens.

If you think Planit Scotland might be a good solution for your business or brand, don’t hesitate to get in touch. We can help you accelerate your success (like what we’ve done there?)!

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