Planit Scotland

It’s Time to Review Your Reviews

You’re about to book a holiday, a table at a restaurant or order a new pair of shoes but before you do that, let’s check what the reviews say first.

With nine in 10 people in the UK stating that they check online reviews before buying from a business, reviews can’t be ignored if you want to be someone’s first choice. 

Reviews can be the deciding factor in choosing to buy from you or your competitors. They can build trust or leave a bad impression before a potential customer has even visited your website or picked up the phone. But when did we begin relying on the words of people we’d never met? And how can you make reviews work for you? 


Life before reviews

It’s hard to imagine a time when you couldn’t filter your search by the number of stars or turn to strangers on the internet for their thoughts, but did you know that the first online reviews only began to appear in 1999? And that Google reviews weren’t a thing until 2007?

Before we had Google, Trustpilot, Facebook, TripAdvisor and Yell (to name a few), we had to rely on natural instinct, or the OG reviews: the experiences of people we know. Today we have the opinions of billions of people online who can influence our holidays, weekends, haircuts and even toothbrushes. Pretty crazy, right?! 

More reviews, please! 

So, now you know the importance of reviews, how can you get more? Or any to begin with? Don’t worry, you don’t have to grovel or beg… Well, maybe just a little bit! 

Ask (nicely)

It can feel scary saying “Leave us a review!” outright but it’s a good place to start. After all, if you don’t ask, you don’t get. 

If you’ve got a happy customer or client, ask them if they could share their experience online. If you don’t feel comfortable asking in person, send them an email thanking them for using your business, including a link to whichever review platform you want to grow. 

Send out an order card

If you’re selling tangible products, send out a card with each order featuring a handy QR code to your preferred review platform. People can’t resist the mystery of a wee QR code – 36.4% of people in the UK and Europe say they scan at least one QR code a week! 

Link up! 

Include a link to your reviews everywhere. Add it, along with recent reviews, to your website, post about it on social media, link to it in your newsletters and add it to your email signature. The more people that see the opportunity to leave a review, the more likely people are to actually leave one. 

For more tips and tricks, including how to get your business seen, get in touch! And, if you’d like to let us know how wonderful we are or what you’ve taken away from this blog, don’t forget to leave us a review. 😉 

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