Planit Scotland

How To Make The Best Of Your TripAdvisor

TripAdvisor is the world’s largest travel site and provides a great opportunity for businesses to engage with their target market when utilised correctly.

Many visitors, your potential customers, rely on TripAdvisor rankings and unbiased reviews predominantly when they want to book accommodation or take time to visit a particular attraction on their travels.

In 2014, TripAdvisor reported 300 million travellers used the platform each month, and in 2018 they reported an increase of over 490 million. Therefore, it is imperative that businesses are using TripAdvisor more efficiently.

We have put together some steps to help your business get the most out of its TripAdvisor listing:

  1. Claim Your Listing – Own your listing, this is your business so you must make sure you are in control of it.
  2. Encourage Connectivity – learn more here!
  3. Upload Photos and Videos – Now is the time to showcase all that you have to offer! 
  4. Respond to Reviews – this is so important, show your potential customer that you care.
  5. Generate New Reviews – your page is there, make sure your customers know about it and ask them to leave you a review.

Did you know? – Once you claim your business on TripAdvisor you are entitled to order free promotional tools – including stickers to encourage customers to leave reviews during their stay. You are also able to use free TripAdvisor widgets to showcase reviews on your business social media accounts free of charge!

Not got to grips with TripAdvisor’s new look yet? Get an explanation and some top tips on how to utilise the new features here.

From only £75.00 a month Planit Scotland can support you with developing your TripAdvisor listing! Contact Connie at connie@planitscotland.com for further information.

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