Planit Scotland

Google give back during COVID-19

Google Give Back During COVID-19

It is incredible to see the amount of people, and businesses, holding their hands up and offering support to others when they need it – and Google is no different! Google’s CEO Sundar Pichai announced on Friday the 27th of March that over 800 million dollars would be spent worldwide to support small businesses and help with the crisis response.

$340 million will be allocated to Google Ads credits and this will be given back to all small to medium businesses with active accounts since January 2019 – thanks to Google, we know some of our clients are going to be super grateful!

At the moment there is no guidance on exactly when this will be received or how much the individual ad credits will be, other than Google have stated that credit notification will appear in Google Ad accounts over the next few months. Like everything else at the moment, this is a waiting game but it is something Google are doing to try and support businesses so they can continue having a presence online. Credits which are made need to be used before the end of 2020 – so although they might not be there right now, it is worth thinking about what the future looks like and what things you might like to target going forward. Right now, it is important to think about the future, especially when there is currently a huge amount of noise online around the here and now.

To read the full announcement just click here.

At Planit Scotland, we manage Google ad accounts across a range of different industries, we feel now is not the time for us to promote hard sales (it is something we don’t generally do anyway, so now is not the time to start!) but what we are advising clients is to still have a presence online. Although the day to day of the business has changed, it is now really important that your audience know you are still there. This way, on the other side of COVID-19, we can think about who are the customers and how can you help them.

If you want to chat over your Google presence, whether that be your opening times on Google Business or looking at what ads could look like short term, feel free to give us a call – we don’t charge for a chat as for us communication is KEY. So, if you want a sounding board or someone to chat through ideas with please do just get in touch. If we can’t help, we have a great network of people who can!

Team Planit

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