Planit Scotland

Essence of Harris glows as rebrand hits shelves

Planit Scotland offer clients cost effective support with multi-channel marketing campaigns to get key messages out to the right people at the right time using social media campaigns, e-newsletters and PR which gets results!

The Essence of Harris candle factory is such a memorising place as batches of sweet scented candles are poured and left to set, with unparalleled Hebridean coastal views visible from all windows. “The rugged natural beauty of the island inspires everything we do” explains Essence of Harris business owner, Jamie MacGowan.

We’ve been working with Jamie and Deenie, the enterprising couple behind the scenes of this family run candle company, for over a year now. From generating creative ideas to social media management and PR we’ve been working to engage their customers and potential customers both online and offline. Believe it or not, since humble beginnings experimenting with different candle scents in their kitchen at home, their beautifully scented products are now stocked in two of their own shops and produced for over thirty stockists across the UK.

Given the success of their business over the last handful of years, having scooped up a number of awards along the way, the team have recently unveiled the rebranded range, Essence of Harris.

Business owner Jamie explains why they’ve made the change “These changes have come about as we realise those that don’t speak the Gaelic find it a little tricky to pronounce Buth Bheag (Gaelic for ‘wee shop’). As well as the name change, our new product packaging is striking, bright and elemental to reflect the romance, charm and authenticity of the beautiful Isle of Harris. Being a family business, inspired by the authenticity of the island we call home, we’ve got strong values and remain true to our roots. It’s important to us that the rebrand reflects that”. 

All their products from the candles and wax melted to diffusers and room sprays are hand poured in Scotland by a core team of locals that live and breath the Essence of Harris. Deenie explains, “It’s a craft we’re incredibly proud of and we really do pride ourselves in delivering high quality products that only contain the finest ingredients. It’s thanks to all the support and love for our original Buth Bheag brand that we’ve got to where we are in the world of candles so we want to assure customers that the Essence of Harris products will still be available in the scents that you love”.

We’re delighted to work with Essence of Harris and see their re-brand grow from strength to strength. Stay tuned to their social media feeds or sign up to their e-newsletter as there’s a lot of exciting plans in the pipeline!

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