Planit Scotland

Creative Ruts: Why They Happen & How To Move Forward

So, you’re in a creative rut. It happens to the best of us and, we’re not going to lie, it can be incredibly frustrating! Why all of a sudden do we feel stuck? And how can we move past it and start making creative magic again?

Don’t fret, we’re here to help. We’ve come up with our top tips and advice as, in the words of Daniel Bedingfield circa 2002, we “gotta get thru this”. 

Before we begin, what is a creative rut? And why does it happen?

 

The ‘Why’

The best way to describe a creative rut is feeling stuck. It’s staring at a blank page while your mind also feels blank itself. It’s sometimes called writer’s block – but it doesn’t happen just to us wordsmiths.

Being in this situation can result in you feeling unmotivated and drained, and can stop you from creating interesting content… or any content at all. (It’s a real joy if, like me, you work in content marketing). There are so many things that can cause a creative rut. To name a few: you might be feeling overworked and experiencing burnout, you’re too comfortable in your role and are needing to be challenged, or you’re a perfectionist and over analysing every word you write, line you paint or photo you take.

It’s every creative’s worst nightmare. Especially when there are deadlines involved.

If you’re ready to tackle this rut head on, we’ve compiled a list of our top tips to get the creative juices flowing again!

 

Creative Rut, Be Gone!

 
Do ANYTHING else

Whether you read a blog, watch a quick how-to video on YouTube, or listen to a podcast, we recommend absorbing as much creative content as you can, while taking a break from whatever has caused the rut to happen in the first place. Essentially, you’re fueling up on creative content to have the energy to produce your own!

For us, working in a busy marketing agency, it’s useful to look for creative inspiration outside our own industry.

 
Don’t think, just do! 

Ruts can often happen when we’re aiming for perfection, so it’s time to stop judging your work. It’s hard, we know! Pick up a pen or open a fresh document on your laptop and write freely, letting the words flow – it can be whatever pops into your head. Remind yourself that you can always go back and edit later but for now, it’s time to write.

 
Hit refresh

Most of the time, when your mind is stuck on something, sitting and dwelling on it will only make things worse. Try stepping away from your desk and taking a breather. Grab a cup of tea, make a snack or go for a walk. A moment of headspace can lead to clarity and make you feel ready to come back and tackle the task at hand.

Another thing to consider is whether it’s your workspace that’s holding you back. Try switching up the location you’re working in, or, if you’re working from home like Team Planit, tidy your desk, freeing it from clutter and distractions.

 
Get talking

Hop on a Zoom call, send a WhatsApp, talk to someone in person! However you do it, try speaking to someone about what’s causing the rut and plan a brainstorming session to bounce creative ideas off of one another. Remind yourself that no idea is a stupid idea. Often, the silliest suggestions can have the greatest outcomes (you can trust us on this)! 

 
Accept it

Finally, try and accept it instead of fighting it. Understand that it will pass and view it as a learning opportunity instead. Reminder: you’ve got this!

If you’re stuck in a rut with your marketing and need help with an email marketing campaign, your social media marketing strategy or something else entirely, #JustAskPlanit. Our team of creative experts are here to make your life easier. Get in touch to find out more.








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