Given businesses are relying on digital marketing more than ever before, you need to ensure you’ve got content that stands out from the crowd. The online marketing environment is noisy and potential customers are constantly bombarded with messages. You need to make sure that your communications are well thought out, suited to your target audience and timely. A content calendar will really help with this and in return increase brand awareness, boost engagement and enhance your SEO.
It’s one of the first things we go through with clients that don’t already have one as it helps map out the week/ month/ year ahead. It will help you with your forward thinking and identify opportunities you can tap into. Once you’ve got the key messages in mind, you’ll be able to clearly see how much time you have to plan your promotions with impactful copywriting and imagery.
So what should be included in the content calendar? You can identify relevant business events of your own, industry specific events and any other local/ national and international dates. It’s also worth thinking about key dates among your team, the birthday of the business, product launches and any other significant milestones worth talking about.
Once you’ve got your content calendar complete, you’ll have a comprehensive source and visual plan of what needs to happen when. From experience, this takes the pressure off teams and will help you work more strategically.
With the content calendar, you’ll know what needs to happen when and you can think about the best time to share key messages using e-newsletters, social media and blogs on your website. Scheduling tools such as Hootsuite for social media and Mail Chimp for e-newsletters allow you to prepare the content in advance and have it ready to share at the best time.
We’ve got a nifty content calendar template we can share with you, so just give us a shout if you’d like some Planit Scotland support. Happy planning!