Planit Scotland

Communication is KEY!

Alone we can do so little, together we can do so much – Communication is KEY!

We probably all know by now that ‘communication is key’ within a business, but how often do you truly make the time to engage with your current workforce?

A recent article from Forbes details that companies who came out in the top 20% for internal communication found an incredible 41% decrease in absenteeism. Employees were far more likely to feel valued and important – and in turn, felt mutual respect for their work.

Internal communication comes in different forms, but one of the most successful ways of communicating and engaging with your employees is the use of an internal newsletter.

Read on to find out why the use of a Newsletter is important – and how they can have a direct effect engagement, staff morale and create an all-important sense of belonging.

Company Culture

Company culture is an invisible force that drives your employees attitudes towards their job and the overall business.  Creating and utilising an internal newsletter can be the perfect way to create and enforce positive company culture, and reinforce values. Welcoming new members of staff and introducing them to the current team, highlighting individual or business achievements and milestones and educating or encouraging staff through newsletter articles is the perfect way to create a real sense of culture.

Employee Engagement

A newsletter is a perfect opportunity to encourage and maintain employee engagement. Allowing employees to voice their opinion through articles – or creating surveys within the newsletter will give your workforce the chance to feel recognised. Allowing employees to feedback and be heard can bring ideas or current issues to your attention which may well have been missed previously. This recognition, coupled with the sense of being part of the bigger picture will boost morale, improving staff performance.

Ensuring messages are received

The majority of companies are now on numerous social media channels, and as important as it is to keep these channels up to date with news and information, it is easy for employees to miss what could be an important snippet of information. Sending a number of emails out per day or per week to cover information runs a risk of vital details being missed. For your workforce to stay on trend and working towards the same goal, they need to remain informed. A newsletter quickly becomes a part of a work routine and the chances are higher they will take a few minutes out of their day to read this rather than sifting through a number of emails.

With 39% of workers admitting they would work harder if they were happy in their current role or place of work – it just makes sense to utilise your resources and make internal communication a priority!

At Planit Scotland, we work proactively with our clients on a huge range of tasks, including creating newsletter templates to suit your business, sourcing content and scheduling these. If you need help tackling your to-do list or creating content for your Business newsletter, we are here to help!

To find out a little more or to get in touch with the team – contact us here!

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