Planit Scotland

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Chip, Chip Hooray!

Do you have a story worth shouting about? After recently winning ‘Best Fish & Chips’ at Scotland’s Business Awards, Dave McLeod of McLeod’s Fish & Chips wanted to shout this from the rooftops – so he got in touch with team Planit!

McLeod’s scooped the award after winning the ‘Best Fish & Chip Shop’ at the Inverness Business Awards towards the end of 2018. With two awards now under their belts, there was definitely a news story to be shared! So, we got to work writing a press release on the recent successes of Dave and his team at the chip shop.

There was plenty of kind messages on McLeod’s Facebook post announcing their win and even local MSP Drew Hendry showed his support – it was clear to see that McLeod’s is a staple business in the community! We thought it only fitting to get in touch with Drew’s office to invite him along to the shop in order to meet the team behind the award-winning dish and to get a few images together.

With the press release scripted and the images taken, it was now time to circulate our good news story with all of our press contacts! Over the next couple of days, the story was picked up and shared by the Highland News, the Press & Journal, The National Federation of Fish Fryers, What’s Happening Inverness, the Inverness Provost Helen Carmichael, MSP Drew Hendry among other local bodies and representatives. Online articles racked up over 362 shares and over 2000 likes.

Since then, Dave’s been busy serving up tasty fish and chip suppers to his growing community of fans and loyal customers.
“We couldn’t get any more people in my wee shop if we tried! It’s gone nuts this week. Your press release has certainly worked!” – Dave McLeod.

If your business has some news you would like to shout about but just don’t have the time, know-how or perhaps resource to get it out there, get in touch with us here at Planit Scotland! We’d love to help you get the recognition your business deserves.

Celebrate National Fish & Chip Day with the best chippy in the whole of Scotland – McLeod’s Fish & Chips!

National Fish & Chip Day

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