Planit Scotland

Online Ads & Seo Executive

Job Title: Online Ads & SEO Executive 

Location: Remote Working (Scotland preferred but UK considered) | 37.5 hours per week.

Salary: £25,000 per annum

About Us:

At Planit Scotland, we’re on a mission to revolutionise digital marketing. As a dynamic and forward-thinking agency, we pride ourselves on delivering top-quality online advertising and SEO services to our diverse client base. With a focus on innovation and client satisfaction, we’re seeking a talented Online Ads & SEO Lead to join our team and drive success in the ever-evolving digital landscape.

Your Mission / Overall Job Purpose:

As the Online Ads & SEO Lead at Planit Scotland, your primary mission is to ensure the delivery of top-quality online advertising and SEO services to our clients within specified timelines and budgets. You will strategically manage your time on each client account to ensure we have a clear focus and KPI in place for each client account. Your proactive approach will be instrumental in supporting our clients growth while Planit Scotland supports their goals.

Reports to:

Online Ads SEO Lead 

Direct Reports:

Content Creators

Collaboration with:

Client Engagement Lead

Account Lead

The Job Involves:

Execution of Strategies: Implement online advertising and SEO strategies across client accounts to enhance online visibility and drive organic growth.

Creative Implementation: Execute innovative ideas to create online buzz and amplify client messages across digital channels.

Client Insights: Gather insights and understand client objectives to tailor online advertising and SEO campaigns effectively.

Collaboration: Work closely with the Online Ads and SEO Lead to execute strategies and achieve client goals.

Content Creation: Develop engaging content aligned with client objectives to drive traffic and engagement.

SEO Optimisation: Implement SEO best practices to improve client website rankings and visibility on search engines.

Research and Analysis: Conduct market research and analysis to identify trends, opportunities, and areas for improvement in client campaigns.

Client Support: Provide support to clients, addressing enquiries and ensuring satisfaction with services delivered.

Success will be measured by:

Billable Hours: Ensure a strong percentage of billable hours per week.

Time Transparency: Notes to be updated on timesheets across each client account you work on.

Achievement of KPIs: Meet or exceed key performance indicators related to online visibility, traffic, and SEO rankings.

Additional Requirements:

Minimum 2 years of experience in digital marketing.

Extensive knowledge of Adwords, Analytics.

Knowledge of Tag Manager.

Knowledge of auditing tools (Screaming Frog, SEM Rush etc).

Knowledge of Midjourney, Chat GPT, and other AI platforms (desirable but not essential).

Basic knowledge of WordPress & HTML.

The candidate must be happy with updating live client websites without making mistakes. A meticulous attention to detail is key.

This job description is not intended to be exhaustive and serves as a guide to your day-to-day role. That notwithstanding, you will still be required to perform any reasonable duties asked of you by the Company.

And what does the future look like for you?

This role is to expand on your current knowledge and experience without online ads and seo. We would like to offer the candidate the opportunity to expand their toolset, by learning the other tools needed for top-tier marketing. Training, support and development will be offered. Ideally we would also be looking to train the candidate in account management and client communications as well as managing their own smaller accounts when they are ready.

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