Two of the biggest shopping days for online retailers are quickly approaching: Black Friday and Cyber Monday. Are you getting involved in the frenzy?

The deals are obvious and appear endless as most retailers, both online and offline, acknowledge these days in some way. Whether it’s a flash sale, deal hour or offering a free gift with every Black Friday purchase, there are lots of creative ways you can drive footfall into your shop or encourage online purchases.

However, to ensure a Black Friday marketing campaign is successful you need to be prepared. We’ve got some marketing tips for you ahead of time.

Agree on the look/feel of your Black Friday offering, what it will include and prepare impactful graphics to promote it. Think about all the different touch points including your social media banner images and news-feed posts etc.

Plan out your social media posts and relevant hashtags in advance and schedule them in so that everything is automated and you can concentrate on answering queries and preparing orders when Black Friday arrives.

Offer a sneak peek in advance, this could be on social media, via a blog or in an e-newsletter to your subscribers. As an example, we wanted to share this clever idea email marketing idea from Joules to tempt customers to purchase but also stay tuned for the Black Friday deals they were planning to unveil.

It’s now time to get started on these Black Friday marketing ideas to ensure that your shop is ready for the boost in sales on the biggest retail weekend. Implement the tactics that suit your store best to ensure that everything goes smoothly on the weekend.

Short of ideas or not sure how to best manage your campaign? Don’t hesitate to get in touch with Planit Scotland, we can help!