Planit Scotland

TripAdvisor Toolbox for Tourism Businesses

Travelling the Scottish Highlands is one of the most rewarding experiences you can get. It’s no surprise that there are 3.3 billion people talking about our area since the blow-up of the North Coast 500 and the patriotic series ‘Outlander’.

It is valid to say that the tourism industry in the Highlands is flourishing. With our majestic landscapes, hidden gems and renowned hospitality, it isn’t hard to see why 58% of travellers have us on their ‘must visit’ list!

Connie recently attended the Highland Tourism Conference with the FSB to hear a full programme of industry professionals talk about their experience in the Tourism sector. One of the main points spoken about was the importance of TripAdvisor and its influence on the travellers who use the site – all 150 million of them!

Your potential customers are relying on TripAdvisor rankings and unbiased reviews when deciding which hotel to book, or which attraction to visit on their adventure. With 760 million reviews and 8.3 million businesses registered, it is an established third-party website which will directly affect your search engine optimisation (SEO). With this being said, have you really taken the time to ensure that your TripAdvisor listing is up to scratch?

Connie has been to many in-depth workshops on how to use the travel giant to its potential and has been proactively supporting businesses with their accounts to ensure it is working for them. We can support you from the early stages of listing your business and maintaining your account to increasing your ranking in the area to see a positive return.

If you would like to find out how Planit Scotland can help with marketing your business on TripAdvisor, get in touch here.

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